Identity for Master Business Administration Students in Management Sciences Faculty of Yala Rajabhat University

Abstract

This research aimed to study the identity and promoting identity M.B.A. students of Management Sciences Faculty Yala Rajabhat University. In a qualitative study data were collected by a group discussion. The parties involved group of qualified adulates, alumni, professor at the branch and current students. Groups of three people, including four groups made up the target audience of 12 people. The study found that 1) Identity of the study M.B.A Management Sciences Faculty Yala Rajabhat University, including good command of English and Bahasa Melayu with volunteer, wally border Thailand – Malaysia and business networking 2) promoting identity should be
focusing on modern marketing management, business network, which is building a sustainable business segment, should increase elective courses are in English and Malay. The official language used in Malaysia. There is also the official language of the country in several ASEAN countries and International Marketing Management and ASEAN. The three provinces of Yala, Pattani and Narathiwat are the provinces with the proximity to Malaysia, Singapore
and Indonesia Border trade with each other throughout 3) promoting identity extracurricular activities educational outings to explore the students saw the condition of the actual work. Seminar entrepreneurs border trade (between Thailand - Malaysia) is a marketing channel for international negotiations on trade exchange between entrepreneurs together. Volunteer activity with entrepreneurs in the border areas and workshops to educate business, border trade, which is beneficial to business owners. and event International business research conference on border Thailand - Malaysia to allow faculty, researchers and entrepreneurs between the countries to exchange information and learn about modern business Frontier Thailand - Malaysia