The Study of The Usage of Lesson Plan to Promote Learner’s Knowledge and Understanding in Strategic Management of Distribution Channel of Arts & Craft Short-Couse Curriculum of Bangkok Vocational School (Arthon Sangkha Wattana)

Abstract

The Study of The Usage of Lesson Plan to Promote Learner’s Knowledge and Understanding in Strategic Management of Distribution Channel of Arts & Craft  Short-Couse Curriculum of Bangkok Vocational School (Arthon Sangkha Wattana)

The purpose of this research was to study the usage of lesson plan to promote learner’s knowledge and understanding in Strategic Management of Distribution Channel of Arts & Craft Short Couse Curriculum of Bangkok Vocational School (Arthon Sangkha Wattana). The research findings were found that the Usage of Lesson Plan in Strategic Management of Distribution Channel of Arts & Craft.  The majority of training participants were satisfied at high and highest levels in Guest Speakers, Place, Training Objectives, Course and Content, Learning Materials, Learning Activities, and Learning Benefits in ranging scores from 70 percent or more. Moreover, there were the result of knowledge and understanding scores about Meaning and Structures of Distribution Channels, Objectives and Components of Distribution Channel, Impact Factors of Selections of Distribution Channels, Market and Market Channels in Strategic Management of Distribution Channel of Arts & Craft from a measuring of Knowledge and Understanding in ranging scores from 60 percent or more.