Instagram平台中英文短视频教学资源比较

作者

  • 跃 李 泰国格乐大学

关键词:

Instagram平台, 国际中文教育, 短视频, 对比分析

摘要

本文以Instagram平台中英文教学短视频相关资源为基础,对比分析二者的共性与差异,尝试找出目前中文教学短视频存在的不足与问题,并提出针对性的意见,以期为丰富中文短视频的教学形式和内容,提高Instagram平台中文教学短视频的教学质量,为扩大中文教学短视频的传播提供一定的理论参考。本文以Instagram平台中英文教学短视频资源作为研究对象,依托跨文化交际理论、碎片化学习理论和移动学习理论,采用文献研究法、内容分析法、数据分析法和案例研究法对中英文教学短视频进行研究,发现中文教学短视频目前存在的问题,并给出优化建议。研究发现,中文教学短视频存在着创作主体专业素养较低,视频质量参差不齐,内容类型单一重复,同质化严重,内容过度娱乐化,缺少文化内涵,教学形式传统,缺乏创新性等问题。本文从四个方面给出建议。在内容创作方面,建议构建全面的课程体系,提高视频内容的创新性;在运营推广方面,建议提升运营技巧,增强推广互动;在视频制作方面,建议提高媒体视听呈现,优化视频结构;在未来发展方面,建议依托运用新技术,注重语言文化传播。希望通过以上策略,为中文教学短视频的优化提供一定的参考。

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已出版

2024-12-31