泰国曼谷市中心语言景观标点符号特征探析

茉莉 陈

作者

茉莉陈华侨崇圣大学

关键词:

曼谷语言景观;标点符号;特征;异同比较;影响因素

摘要

本研究通过实地调查，系统分析了曼谷市中心官方与非官方语言景观中的标点符号使用特征。研究总结了官方语言景观中的标点符号使用较为简洁、频率较低，仅使用了9类标点符号，如句号、连接号、括号等；而非官方语言景观的标点符号使用则较为丰富，使用了16类标点符号，且频率更高，主要见于商业标牌、广告等。两者在标点符号的种类和使用频率上存在显著差异，官方语言景观由于规范性较强，使用标点符号较为谨慎，非官方语言景观则具有更大的灵活性和创造力，标点符号的使用更多是为了吸引消费者和突出关键信息。此外，影响曼谷语言景观标点符号使用的因素包括语言种类、语言景观的功能与性质、经济文化背景等。本文为研究语言景观中的标点符号使用提供了新的视角，并揭示了官方与非官方语言景观在信息表达和文化呈现上的差异及提出了建议。

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泰国曼谷市中心语言景观标点符号特征探析

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