Development of an Augmented Reality Game Application for Public Relations at the Faculty of Informatics, Mahasarakham University
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Abstract
This study aims to develop an augmented reality (AR) game application for public relations at the Faculty of Informatics, Mahasarakham University. The objectives were: 1) to develop an AR game application as a modern communication medium that aligns with the behaviors of Generation Z, 2) to evaluate the quality of the AR game application, and 3) to measure user satisfaction with the application. The research instruments consisted of an expert evaluation form for assessing application quality and a user satisfaction questionnaire. The samples comprised 67 high school students (Grade 12) and 41 undergraduate students from the Faculty of Informatics, totaling 108 participants. Data were analyzed using mean (M) and standard deviation (SD). The findings revealed that the developed AR game application functioned effectively which met, which met the research objectives. The expert evaluation indicated a high level of quality (M = 4.02, SD = 0.54), while user satisfaction was also at a high level (M = 4.10, SD = 0.94). The results demonstrated that the AR game application served as an effective interactive public relations tool that could effectively attract attention and fostered an engagement of new-generation target groups.
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