ปีที่ 24 ฉบับที่ 1: January - June, 2023

ดู ปีที่ 24 ฉบับที่ 1: January - June, 2023

เผยแพร่แล้ว: 2023-06-06

ฉบับเต็ม

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Research articles

Digital marketing communication for Thai traditional dessert shops in the new normal

วิศนันท์ อุปรมัย, Prapasri Phongthanapanich

1 - 17
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The design of ND filters from automotive window films for photography

jukgreerat sangvaree, Wattana Charoenchainophakul

18 - 32
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The influence of marketing mix, trust and satisfaction on online fashion goods purchase decision making

Rattanachai Singtrangarn, Sumalee Ramanust

33 - 46
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A study of responsibility of undergraduate students at Kasem Bundit university

สายใจ ระดมสุข

47 - 64
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The impact of COVID-19 pandemic on financial performance of the hotel companies listed on the Stock Exchange of Thailand

Slisa Bhamornsathit, Prachit Hawat

65 - 78
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The implementation of Peter Principle in the promotion of high level executives

Easra Disorntetiwat, Natepapha Wailerdsak

79 - 88
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Purchase decision making on Facebook among members of universities during the COVID-19 situation

ทิพย์อนงค์ จินตวิจิต

89 - 109
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Academic articles

The analysis of mediation, moderation and moderated mediation models

ณัฐพล ขันธไชย, Sorasak Choodum

110 - 131
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Article review

Sen, K. (2018). What impedes structural transformation in Asia? Asia-Pacific Sustainable Development Journal, 25(1), 1-35.

natthaphon nkhanthachai

132 - 136
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