Community Potential Development Based on Local Resources For Promote Creative Tourism

Abstract

The objectives of this research were 1) to analyze community potential based on local resources to promote creative tourism and 2) to develop community potential towards creative tourism. This research was a qualitative research. Participative practice research method.        The sample was 30 leaders and entrepreneurs and 5 network partners at Danchai house.      Dan Kwian Subdistrict and Ban Nong Son, Tha Ang Sub-district, Chokchai District,              Nakhon Ratchasima Province. Research instruments was a structured in-depth interview, used Descriptive statistics, Data collection was conducted by field survey, document study, interview, and potential analysis forum for tourism network development. The results found that             1) The communities on local resource base in 2 areas was found Strengths aspect distinguished by pottery and sandstone products and had strong leaders, Weaknesses aspect lack of knowledge. A variety of sculpting skills and no community map showing directions in the Opportunity aspect Building a network to connect tourism with nearby areas and more customers turning to shop online.  Threats aspect the situation of the Covid-19 epidemic cause fewer tourists come to travel and buy products by themselves in the area. 2) The community has developed community potential at Danchai house found that SO strategy aspect Building a network of cooperation between communities. WO strategy aspect training to provide knowledge on service to customers, ST strategy aspect connecting tourism network, WT strategy aspect community mapping. For Ban Nong Son found that SO strategy aspect produce a variety of products, WO strategy aspect provide agencies to create tourism network partners in creative tourism, ST strategy aspect develop online marketing knowledge with entrepreneurs and WO strategy aspect community mapping. This research resulted participating of community in the development of community potential based on local resources to promote creative tourism.