The Potential Study of Lanna Spa Services in Thai Sapaya Style to Promote Healthy Tourism in Chiang Rai Province

Abstract

The Potential Study of Lanna Spa Services in Thai Sapaya Style to Promote Health Tourism in Chiang Rai Province. The objectives are aimed to 1) to study the potential of Lanna spa services in Thai Sapaya, Chiang Rai province and 2) to study the development of Lanna spa services guidelines. The Thai Sapaya model of Chiang Rai province, using the research methodology of social sciences by mixing methods, both of quantitative and quality, collected data from a sample of 286 populations and conducted observation areas with data collected from key informants, entrepreneurs and representatives of relevant government agencies.

          The results showed that 1) The majority of the population sample was highly desirable in terms of the potential of the service, the facilities, the placement, the sense of Thai culture, the Sapaya, the hygiene on the property, the identity, wisdom and Lanna culture. Innovation in Lanna Spa Services, Service Experience and Physical Environment. 2) Guidelines for the development of Lanna spa services in Thai Sapaya style of Chiang Rai province should consist of the application of technology, having an overall health system or mechanism Presentation of local knowledge and wisdom raising awareness in the wisdom and properties used decorating the premises in harmony with social contexts local culture and environment a variety of Lanna spa activities to create alternatives and clear regulatory standards. The government should have a mechanism to drive entrepreneurial development at the community level to reinforce the area's identity at all levels. This is the process of driving participation in the development of existing resources to benefit both commercial and social and cultural benefits of Chiang Rai province.