Factors Influencing on Buying Decision at old-fashioned Retail Grocery Stores

Abstract

The purposes of this research were to study the general condition and Consumer behavior in using old-fashioned retail grocery stores and to study the factors infuencing on buying decision at old-fashioned retail grocery stores. The research samples were 367 people in Thatphanom Subdistrict Municipality, Thatphanom District, Nakhon Phanom province. The instruments for data collection included: frequency, percentage, and mean. The results were found that the majority of respondents were 222 persos or 60. 5090, age of 127 persons was between 20-30 years or 34, 606, the education level of 158 persons was bachelor 's degree or 43. 106. Personne, at private companies and employees were 81 persons or 22. 0796. Comment based on 7P' S Marketing Mix Concept were found that in overall the products were rated at the highest level (  = 4, 58, S.D. = 0. 55). The location was rated at the highest level ( =-4.51, S. D. = 0. 45). The marketing promotion was rated at a high level (  = 4. 34, S. D. = 0. 59). The price was rated at a high level ( = 4. 33, S.D. = 0. 66) The service process was rated at a high level (  3. 91, S. D. = 0. 69). The personnel was rated at a high level (  = 3. 79. S. D. = 0. 61). The creation and presentation of physical characteristics were rated at a high level ( = 3. 75, S. D. = 0. 74).