The Development of a Modern Packaging Form and Distribution Channel of Pineapple Juice of Sweet and Processed Pineapple Group in Ban Pong Krathong Village

การพัฒนารูปแบบบรรจุภัณฑ์และช่องทางการจัดจำหน่ายน้ำสับปะรดแปรรูปที่ทันสมัย กลุ่มสับปะรดหวานแปรรูป หมู่บ้านโป่งกระทิงบน

Abstract

The objective of this research is to study the development of a modern packaging form of pineapple juice packaging. Of sweet and processed pineapple grower group Ban Pong Krathong Village To study modern distribution channels of processed pineapple juice Of sweet and processed pineapple grower group Ban Pong Krathong Village And to develop a modern packaging style of processed pineapple juice to increase distribution channels Of sweet and processed pineapple grower group Ban Pong Krathong Village Using quantitative research methods By collecting data from groups of sweet and processed pineapple growers Ban Pong Krating Bon Village, 150 people. The research found that Sample group of sweet and processed pineapple growers Ban Pong Krathingon group, 150 people, most are 90 female, accounting for 60.0%, most older than 41 years, the most 60 people, accounting for 40.0%, most monthly income 9,001-15,000 baht, the most amount 90 people accounted for 60.0 percent. Packaging of modern processed pineapple juice showed that The shape of the packaging Most have needs The most of the rectangular shape was 90 people, representing 60.0% of the surface of the package. Most of them have the need for clear skin the most, with 110 people representing a percentage. 73.3 Modern distribution channels for processed pineapple juice found that most offline products sell via The most department stores are 80 people, representing 53.3 percent. Online mostly choose via Facebook the most, 100 people accounting for percent. 67.7 Satisfaction of pineapple juice packaging Packaging side In general, the majority is at a high level of agreement. With an average of 4.36 and a standard deviation of 0.044 on the sticker on the package In general, the majority is at a high level of agreement. With an average of 4.38 and a standard deviation of 0.029

Packaging form development Distribution channels Community products