Guidelines for the Quality of Service Provider of Pigtain Pork Restaurant of Customers in Muang District, Phetchabun Province

Abstract

This research has the objectives 1) To study consumer behavior of Thai Barbecue Buffet Restaurant. 2)  To study the opinions of consumers on service quality of Thai Barbecue Buffet Restaurant  3) To compare service quality classified by consumer behavior 4) To find ways to improve the service quality of Thai Barbecue Buffet Restaurant for users Amphoe Mueang Phetchabun, Phetchabun Province. The sample used in this research was 400 people. The research tool was a questionnaire. The statistics used in data analysis were frequency, percentage, mean, standard deviation. For the analysis of variance, the F-test was used to test the hypothesis. The research results were found that : 1) The consumer behavior data most of the time eating at Thai Barbecue Buffet Restaurant is buffet style. 2) The opinions of service users on the overall service quality. There is a high level of opinions. When considering each aspect, it was found that the reliability of the trust was the highest average at the high level. The opinion was the lowest average, namely the concrete at the lowest level and the opinions had the lowest mean on the concrete aspect at the lowest level. 3) Service quality comparison classified by consumer behavior found that: Service users have no different opinions on service quality. But the average food cost of service users per serving is different at 0.05 level of significant. 4) Guidelines for quality development, management quality. Focus all variables including: In fairness, the reliability of the trust, customer needs, confidence to customers, and knowing and understanding customers.