The Successful Business Operations of Mudmee Silk Production of Farm Women Groups Ban Khummau - Mulberry Garden, Nong Wa Subdistrict, Bua Lai District, Nakhon Ratchasima Province

Abstract

          The purposes of this research 1) to study factors affecting to the success in silk production of Farm Women Groups Ban Khummau - Mulberry Garden farm women groups, Nong Wa subdistrict, Bua Lai district, Nakhon Ratchasima province, 2) to present a successful model of silk production of Farm Women Groups Ban Khummau - Mulberry Garden farm women groups, Nong Wa subdistrict, Bua Lai district, Nakhon Ratchasima province. A questionnaire was used to collect the data from 104 silk producers. The sample size was determined using the Taroyamane formula at a 95% confidence level. The statistics used in the research were descriptive statistics. Including frequency, percentage, mean and inferential statistics were multiple regression correlations.The results revealed that there are 8 factors affecting to the success in silk production of Farm Women Groups Ban Khummau - Mulberry Garden farm women groups, Nong Wa subdistrict, Bua Lai district, Nakhon Ratchasima province, including having specialists in silk weaving, members’ educational levels, rapid coordination in the organization, evaluation of employees’ performance, promotion and supporting members’ performances, delegate suitable workload according to staff’s abilities, providing services with courtesy, respect and humility, and having appropriate materials and tools to work. In addition, the successful model of silk production of Farm Women Groups Ban Khummau - Mulberry Garden farm women groups, Nong Wa subdistrict, Bua Lai district, Nakhon Ratchasima province, which the researchers found, is called 2S 1P 1E Model, including S: Service, S: Structure, P: Personnel, E: Equipment.