Service Innovation: Differentiation Strategy of Service Business

Abstract

Service Innovation is another strategy that makes a difference in the service business for today's business organizations. There are always new things, new ideas, new ways to answer the word “Service Innovation” for becoming the prominent process and for presenting a difference of products and services which can be developed to meet every business in long term process. Therefore, we can summarize the strategic issues for differentiating the service business and the most important and necessary strategies are: (1) business organization developmental innovation which consists of revenue and profit model, internal management and alliances and business networks, (2) product and service innovation development that consists of product and service features and business ecosystem, and (3) customer service innovation consists of creating an image, customer access and additional services which are strategies that customers who receive services with different techniques can make a difference with service innovation and lead to the real practice.