Behavior Of Using Digital Media Perception of Digital Media Affecting Perceived Influence of Digital Media Of People In The Northeastern Region

Abstract

This research aimed to examine the impact of digital media behaviors and perceptions on the people's perception in the northeastern region. Additionally, the study aimed to investigate strategies for developing digital media that better address the needs of the population in this region. The sample group was people in the northeastern region, 400 individuals aged 18 and above, and data will be collected through questionnaires and interviews. The statistical analysis utilized percentages, means, standard deviations, and regression analysis. The results indicated the following: 1) Differences in digital media usage behavior did not significantly influence people's perception of digital media impact in the northeastern region. 2) However, variances in digital media perception significantly affected people's perception of digital media impact, particularly regarding analytical and participation skills. 3) Creating more effective digital media for the northeastern region necessitates understanding their information-seeking behavior, such as reading product reviews and ratings, and searching for information on social media and other digital platforms. User-generated content, such as customer reviews, photos, and videos, can offer a more authentic and unbiased perspective on products or services. Guidelines for digital media creation should be tailored to consumers' behavior in seeking information through digital platforms. They should provide information suitable for each consumer group based on their interests and needs. This approach can enhance customer satisfaction and loyalty. Additionally, studying the perception of digital media before making decisions about visiting products or services of interest is crucial.