Expectation to Ecotourism of the People in Khon Kaen

Abstract

This study investigated the expectations of ecotourism among people in Khon Kaen. This study was a descriptive study. The study included 400 participants selected by using the convenience sampling with close-ended questions but the participants could choose more than 1 answer. The statistical used were frequency distribution and percentage. The results shown that there were 7 factors of expectations for ecotourism among people in Khon Kaen of ecotourism; 1) attractions were natural tourist attractions. For instance, a mountain, a waterfall, greenwood and a national park (89.50%), 2) the type of accommodation was the resort (60.00%), facilities included the cleanliness of the toilet and bathroom (93.00%), and the accommodation’s design was the simplicity (74.00%), 3) the activity was a nature sightseeing (86.50%), 4) stakeholders considered accessibility was seen as important (92.00%), and Facebook was identified as the preferred communication channel (82.30%) ,5) the amenities provided were public lavatories (75.30%), 6) responsible travel meant preserving natural resources in tourist attractions from deterioration (83.00%), 7) cognitive ability and benefit were the impressions gained from the beautiful scenery (83.30%). From the findings, it brought to the development of ecotourism in line with people's expectations and brought to community development and sustainable tourism development.