Study of Experiences and Acceptance of Technology that Affect Intentions to Use Social Media of the Elderly in Khon Kaen Province

Abstract

The purposes of this research were 1) to study the behavior of using social media among the elderly in Khon Kaen province, 2) to study the experience and acceptance of technology affecting intentions to use social media. The research sample consisted of 384 people aged 60 years up in Khon Kaen province using purposive sampling method. Data were collected using questionnaires. The statistics used for data analysis were percentage, mean, standard deviation and multiple regression analysis. The results showed that the social media that was most commonly used by the elderly in Khon Kaen province was Facebook, followed by Line, YouTube, and Tik Tok. The main purpose of using social media was for communication, entertainment, and following the news. The elderly in Khon Kaen province place importance on their social media experiences on the senses, thoughts, connections, feelings, and actions, respectively. Acceptance of technology by the elderly in Khon Kaen province was found to have the greatest perceived benefit, followed by attitude to use and easiness of use, with intentions to use social media continuously in the future. Emotional and connected social media experiences affected intention to use social media. Elderly's acceptance of technology affected the intention to use social media.