Factors Affecting the Success in the Flower and Ornamental Plant Business Operation in Mueang District, Khon Kaen Province

Abstract

This research aimed to 1) study the level of operation of the flower and ornamental plant business in Mueang District, Khon Kaen province, and 2) analyze the factors that influenced the success of the flower and ornamental plant business operation in Mueang District, Khon Kaen Province. The sample group consisted of 67 tree business operators in Mueang District, Khon Kaen province. The statistical values ​​used were mean, standard deviation, one-sample t-test, and significance test between the mean and the set criteria at the .05 level of statistical significance and Stepwise multiple regression analysis.                 The research results were found that 1) the flower and ornamental plant business had  a high level of overall performance in all 3 areas: establishment, operations, and environment, with a significant level of .05, which was in accordance with the research hypothesis. 2) Factors that influenced the success of running the flower and ornamental plant business were found that there were 10 important factors out of 48 factors. The results of the hypothesis testing were found that all factors were important factors with significance at .05 level, which was in accordance with the hypothesis.