Business Management Factors Analysis of Sports Product Manufacturers and Distributors in Khon Kaen Province

Abstract

This research aims to: 1) Study the general conditions in business management of sports product manufacturers and distributors in Khon Kaen province, 2) Analyze the factors influencing business management of sports product manufacturers and distributors in  Khon Kaen province, and 3) Propose business management guidelines for sports product manufacturers and distributors in Khon Kaen province. This is a quantitative research. The sample group consists of 400 customers who have purchased products from sports product manufacturers and distributors in Khon Kaen province, using convenience sampling. Data is collected through questionnaires. The statistics used for data analysis are percentage, mean, standard deviation, and Exploratory Factor Analysis (EFA).

The research found that the factor of business management is the most important. The key factors in the business management of sports product manufacturers and distributors in Khon Kaen province consist of six major management factors: 1) Service provision, 2) Materials and equipment, 3) Operations, 4) Marketing promotion, 5) After-sales service, and 6) Customer relations.  Entrepreneurs can use as a business management guideline that truly meets the needs of consumers.