Digital Communication for Promoting Cultural Awareness: Case Study of the Bun Kum Khao Yai Tradition Khon Kaen Province

Abstract

This academic article aimed to study the changes in communication affecting           the perception of information of the recipients in the present era. The behavior of accessing media was consistent with the development of technology and innovation. It was found that the channels of digital media were diverse and respond to different usage. In this aspect, communication to create cultural understanding through digital media channels was even more complex. The researcher has used the case of the Big Rice Festival in Khon Kaen province to study the phenomenon because it was a local tradition that has been passed down for      a long time and was accepted by society. This study aimed to find a way to use digital media that can create results in promoting wider public awareness. Due to the importance of digital media that had the power to promote learning as well as rapid communication and dissemination of information, which resulted in the participation of the recipients in society. The study was found that there were guidelines for promoting digital media awareness through learning and developing the use of digital media with awareness of its value, as well as increasing the judgment skills of the recipients of the message