การวิเคราะห์องค์ประกอบเชิงสำรวจแรงจูงใจในการทำงาน ของพนักงานเจนเนอเรชั่นซี ในเขตอำเภอเมือง จังหวัดขอนแก่น

Thana  Mangkhalasinthu; Apichart Chuemuangphan; Prasong  Tangsiriwattana

Authors

Thana Mangkhalasinthu Program in Entrepreneurship and Modern Management Faculty of Business Administration, Northeastern University
Apichart Chuemuangphan Independent scholar
Prasong Tangsiriwattana Independent scholar

Keywords:

Exploratory Factor Analysis, Work Motivation, Generation Z Employees

Abstract

The objective of this study was to investigate factors influencing the work motivation of Generation Z employees. The sample consisted 309 Generation Z employees in Mueang District, Khon Kaen Province. The data collection instrument was a questionnaire. Frequency, percentage, mean, standard deviation, and factor analysis were employed for data analysis. The suitability of the data for factor analysis was confirmed by Bartlett’s Test of Sphericity, which was statistically significant at the 0.01 level, and a KMO value of 0.949. The results indicated that Generation Z employees’ work motivation comprises nine components: working relationships, job development and advancement, job security and quality of life, organizational roles and policies, working conditions, supervisory support, job recognition and worth, work performance, and organizational support. These nine components accounted for 72.39% of the total variance. The findings suggested that Generation Z employees’ work motivation is multifaceted, comprising job security, recognition, and interpersonal relationships. This reflects the characteristics of the younger generation, which prioritizes career advancement, harmony, and meaningful work than on material possessions. These findings are consistent with previous studies indicating that Generation Z employees prioritize a healthy balance between their personal and professional lives.

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