Identity Construction and Storytelling of AI Influencers in Digital Media

Abstract

This academic article explores the phenomenon of AI Influencers as a transformative communication innovation, analyzed through the conceptual frameworks of identity construction and digital storytelling. Through a comparative analysis of six prominent global and local case studies, the study reveals that the heart of AI influencer development lies not merely in cutting-edge technology but in the art of Calculated Imperfection—the strategic manipulation of reality to appear sincere. This approach is essential for bridging the "Uncanny Valley" and fostering a deep connection with the audience. The findings indicate a clear strategic divide: Western AI influencers often employ emotional narratives that highlight vulnerability, whereas Thai AI influencers emphasize aesthetic perfection and cultural representation in their roles as Virtual Presenters. In conclusion, the study suggests that the future role of communication professionals is transitioning toward becoming "Directors of Virtual Reality," a position that requires a balanced integration of data analytics, psychology, and media ethics.