Vol. 18 No. 2 (2020): July-December 2020

View Vol. 18 No. 2 (2020): July-December 2020

Published: 2020-12-31

Full Issue

Full Issue Vol. 18 No. 2 (2020)

Academic Articles

Integrating Big Data Analytics Into Marketing Mix Development

Narubodee Wathanakom

1-14
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Research Articles

Tourism Logistics Management Influencing Logistics Performance and Loyalty of Tourisms in Phra Nakhon Si Ayutthaya Province

Adisai Watanaputi, Jantana Sansook, Chanthima Boonannwong, Acharapron Chotworakan

15-29
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Marketing Mix Factors Related to Perception of Industrial Valves’ Brand Image to the Staffs of Production Unit of Sugar Mills in Northeastern Region

Wichai Khrutchan, Anothai Ngamvichaikit, Kingporn Thongbai

30-39
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The Effect of Character of Online Game, Brand Tribalism, Word of Mouth, on Intention to Purchase

Anon Khamwon, Mahmood Hayeemad, Phawat Kuwatjanakun

40-53
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Promoting Informal Labor Saving Model in Accordance with Philosophy of the Sufficiency Economics in National Saving Fund: A Case Study of Bang Nom Kho Sub-District Sena District, Phra Nakorn Si Ayutthaya Province

Kamonwan Wanthanang, Prapan Saengthongdee, Prakorn Rittiyard

54-68
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Factors Affecting the Achievement of Municipality Administration

Nannaphat Laewongnin, Theppasak Boonyarataphan

69-86
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Causal Relationship of Factors Affecting Readiness to be a High Performance Organization: A Case Study of Nakhon Si Thammarat Rajabhat University

Orapin Bunsin

87-94
- PDF

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