Vol. 4 No. 1 (2024): UBRU International Journal Ubon Ratchathani Rajabhat University

Articles

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  Loyalty of Food Delivery Service Consumers in Mueang District, Ubon Ratchathani Province

  Adunyadet Tankaeoa, Rattiya Peunnaunb , Pimvimol Poramatworachote, Irada Phorncharoen, Dusit Jaksil

  1-10
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  Examining The Influential Factors of Turnover Intentions Among Early Childcare Teachers in Jinan City, China: A Structural Modeling Approach

  Yuna Yaoa, Shu-Ching Wu

  11-21
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  Service Quality, Privacy, and Reliability Influencing Loyalty Through Satisfaction in The Use of BAAC Mobile Application in Si Sa Ket Province

  Pingkanakorn Kangpiboon, Irada Phorncharoen, Piyakanit Chotivanich, Sarayut Phorncharoen, Dusit Jaksil

  23-35
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  Development of a Model for Empowering Teacher Job Performance in Private Primary Schools of Henan Province, China

  Ping Wang, Thamrong Rattanaparnudet

  37-53
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  Quality of Working Life is A mediator Between The Factors That Influence Happiness at Work of Personnel Under The Northeastern Excise Office

  Soemsiri Srisombata, Irada Phorncharoen, Anothai Harasan, Dusit Jaksil, Pongpan Srimuang

  55-67

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  The Analysis of The Musical Structure and Aesthetic Expression of “Love Forever” by “Yimeng Mountain”

  Yuan Shuaia, Chao Kanwicha, Akachai Teerapuksiri

  69-79

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  Beyond Numbers: The Role of Data Quality on Lean Accounting Implementation

  Trairong Swatdikun, Pankaewta Lakkanawanit, Xiaoque Chen, Jirapan Choojan

  81-89
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  Cash Management and the Effectiveness of Companies in Thailand

  Rungrasmee Deeprasai, Pornchanok Chaleampong

  91-97

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  The Perceived Benefits, Ease of Use, Attitudes, and Reference Group Conformity Influencing the Intention to Use Mobile Banking Services Among Elderly Customers in Ubon Ratchathani Province: A Study of Government Savings Bank

  Kunnida Wajarat, Irada Phorncharoen, Pimvimol Poramatworachote, Dusit Jaksil, Sarayut Phorncharoen

  99-109
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  The Relationship Between Passengers’ Expectations of Automatic Check-in System and Service Quality at Suvarnabhumi Airport

  Sasiwimon Wijarnjit, Natesiri Ruangariyapuk, Theerada Nima, Yamit Kumpha, Siraphop Boonchot, Suphaporn Sukrong, Weerin Boonmalertg, Ekkawin Daraparnich, Noppadon Sanglek, Christopher Vichai Williamson

  111-121
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  Factors Affecting The Purchasing Intention and Willingness to Pay for Slow Fashion of Generation Z in Bangkok

  Tipakorn sawaenghasap, Benjarat Tengsa, Wichanakron Ampai, Jaruporn Tangpattanakit, Touchakorn Sammasut

  123-132
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  Development an IoT-Embedded Smart Drip Irrigation System for Livestock Feed Corn Fields

  Panupong Boonrom, Udomdet Tarahom, Jirapong gosalavit, Sirisak Sutthikod

  133-148