Strategies to facilitate the growth of female well-being tourism consistent with the creative industries policy
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ธ.ค. 31, 2020
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บทคัดย่อ
The aim of this study was to explore a set of strategies to facilitate the growth of female well-being in tourism industry that is consistent with the Thai government’s creative industries policy.
Firstly, the authors reviewed the standardize well-being services, and this services have the potential to impact on the Thailand tourism markets. Various strategies which the policy and legal framework for the development of female well-being tourism, diversity of female well-being tourism products and source markets, marketing of female well-being products and facilities, female well-being tourism standards and facilities, safety and security of tourists, financial resources, human resource development and management, female well-being resource conflict, information management and research capacity, promoting environmentally sustainable female well-being tourism and technological readiness/systems and technology were explored.
It was concluded that the strategies were related largely to the need to standardize the industry for the benefit of customers as well as the benefit of the industry itself. The policies were developed mainly from feedback which focused on industry and policy rather than market perspectives, along with integration of perspectives from the spa and well-being industry in Thailand and elsewhere.
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บท
บทความวิจัย
ลิขสิทธิ์ต้นฉบับที่ได้รับการตีพิมพ์ในวารสารเพื่อการพัฒนาการท่องเที่ยวสู่ความยั่งยืน ถือเป็นกรรมสิทธิ์ของโรงเรียนการท่องเที่ยวและการบริการ มหาวิทยาลัยสวนดุสิต ห้ามผู้ใดนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นแต่จะได้รับอนุญาตอย่างเป็นลายลักษณ์อักษรจากโรงเรียนการท่องเที่ยวและการบริการ มหาวิทยาลัยสวนดุสิต นอกจากนี้ เนื้อหาที่ปรากฎในบทความเป็นความรับผิดชอบของผู้เขียน ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากเทคนิคการพิมพ์
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Heung, V. C. & Kucukusta D. (2013). Wellness tourism in China: Resources, development and marketing. International Journal of Tourism Research, 1(4), 346-359.
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Lengnick-Hall, M. L., Lengnick-Hall, C. A., Andrade, L. S., & Drake, B. (2009). Strategic human resource management: The evolution of the field. Human Resource
Management Review, 19 (2), 64-85.
Liljander, V., Gillberg, F., Gummerus, J., & van Riel, A. (2006). Technology readiness and the evaluation and adoption of self-service technologies. Journal of
Retailing and Customer Services, 13 (3), 177-191.
Lin, C., Shih, H., & Sher, P. J. (2007). Integrating technology readiness into technology acceptance: The TRAM model. Psychology and Marketing, 24(7), 641-657.
Loh, M., (2010). The spa industry in Asia. In G. Bodeker, & M. Cohen (Eds.), Understanding the global spa industry. New York: Routledge, 41-52.
Maythawin Polnyotee & Suwattana Thadaniti. (2015). Community-Based Tourism: A Strategy for Sustainable Tourism Development of Patong Beach, Phuket
Island, Thailand. Retrieved from: https://www.researchgate.net/profile/Maythawin_Polnyotee2/publication/284516494_Community-
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Manning, T. (2009). Indicators of tourism sustainability. Tourism Management, Volume 20, pp. 179-181.
Manat Chaisawat. (2007). Policy and planning of tourism product development in Thailand: A proposed
Model. Retrieved from: https://www.tandfonline.com/doi/abs/10.1080/10941660500500576
Madura, J. (2012). International financial management. Mason, OH: South-Western .
Marks, N. a. T. S. (2008). Measuring well-being in policy: issues and applications. London: New economics foundation.
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towards an integration of academic development, institutionalization, and stakeholder collaborations. Retrieved from
file:///C:/Users/noopennie/Downloads/2012_Article_.pdf
McGillivray, M. (2007). Human Well-being: Concept and Measurement.London: s.n.
Majanen, T. (2007). Resource use conflicts in Mabini and Tingloy, the Philippines. Marine Policy, 31 (4), 480-487.
Miller, G., Rathouse, K., Scarles, C., Holmes, K., & Tribe, J. (2010). Public understanding of sustainable tourism. Annals of Tourism Research, 37 (3), 627-645.
Ministry of Public Health. (2008). Manual for Entrepreneurs: Spa for Health. Nonthaburi: Department of Supporting Health Service.
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Murray, R. & Kriwoken. (2012). Face-slapping, a Thai beauty treatment, supposed to shrink pores, combat wrinkles. New York: Daily News.
Nathan J. B., & Philip D., (2014). Why local people do not support conservation: Community perceptions of marine protected area livelihood impacts, governance
and management in Thailand. (Online) Available: https://www.sciencedirect.com/science/article/pii/S0308597X13001711
Obenour, W. L. (2005). The "journeys" of independence for female backpackers. Tourism Review International, 9 (2), 213-226.
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of Marketing, 69 (4), 167-176.
Padure, G. a. I. A. T. (2010). "Economic Impact of Tourism." Acta Universitatis Danubius. l.:OEconomica, vol 1.1, Print.
Price, A. (2007). Human resource management in a business context. Mason, OH: Cengage.
Porter, B. W., & Salazar, N. B. (2005). Heritage tourism, conflict and the public interest: An introduction. International Journal of Heritage Studies, 11 (5), 361-370.
Phenphak Wongkot. (2016). A strategy to facilitate the growth of female well-being tourism in Chiang Mai consistent with the Thai Government creative
industries policy. Retrieved from https://oatd.org/oatd/record?record=oai%5C:acquire.cqu.edu.au%5C:cqu%5C:18901
Reisinger, Y. & Crotts J. C. (2009). The influence of gender on travel risk perceptions, safety and travel intentions. Tourism Analysis, 14 (6),793-80.
Sayili, M., Akca. H. D. T. &. E. K. (2007). Psoriasis treatment via doctor fishes as part of health tourism: A Study of Kangal Fish Spring. Turkey: Tourism
Management, 28 (2), 625-629.
Smith, M. & Kelly C. (2006). Wellness Tourism. Tourism Recreation Research. 31(1), 1-4.
Smith, M., & Puczkó, L. (2014). Health, tourism and hospitality: Wellness, spas and medical travel. London: Routledge.
Storey, J. (2007). Human resource management: A critical text. Mason, OH: Cengage.
TAT, N. (2013). Wellness spa tourism in Thailand. Retrieved from http://www.tatnews.org/wellness-spa-tourism-in-thailand
Tereza S. & Jitka N. V. (2016). Using a systemic approach to assess Internet marketing communication within hospitality industry. (Online) Available:
https://www.sciencedirect.com/science/article/abs/pii/S2211973616300903
Therepat, C. (2012). New agency to give creative industries an infusion of funds. Retrieved from http://www.bangkokpost.com/business/economics/309507/new-
agency-togive-creative-industries-an-infusion-of-funds
Thareja, M. &. T. P., 2007. The Quality Brilliance Through Brilliant People. s.l.:Quality World, Vol.4(2).
Timothy, D. J. (2006). Safety and security issues in tourism. Tourism Management. s.l.:Dynamics, pp.19-27, Print.
Timothy, D. J. (2006). Safety and security issues in tourism. In D. Buhalis,& C. Costa (Eds.), Tourism management dynamics, Burlington, MA: Elsevier Butterworth-
Heinemann. 19-27.
UNCTAD. (2010). Creative economy report 2010, United Nations Convention on Trade and Development. Retrieved from
http://unctad.org/en/Docs/ditctab20103_en.pdf
Van Heur, B. (2010). Creative networks and the city: towards a cultural political economy of aesthetic production. s.l.:Bielefeld: Tanscript.
Veal, A. J. (2006). Research methods for leisure and tourism: A practical guide. New York: Pearson.
Walczuch, R., Lemmink, J., & Streukens, S. (2007). The effect of service employees' technology readiness on technology acceptance. Information and
Management, 44 (2), 206-215.
Weaver, D. B. (2006). Sustainable tourism: Theory and practice. New York: Routledge.
Alonso-Álvarez Ebrahimpour, A. H. (2010). The role of service quality in development of tourism industry. Tehran south brand of islamic Azac University, Tehran-
Iran, UTM (University of technology, Malasia).
Applegate, L. M., Austin, R. D., & McFarlane, F. W. (2007). Corporate information strategy and management: Text and cases. Boston, MA: McGraw-Hill-Irwin.
Apitep S. & Dolly S. (2011). E-learning Readiness of Thailand’s Universities Comparing to the USA’s Cases. Retrieved from:
https://d1wqtxts1xzle7.cloudfront.net/30969149/020-Z0001.pdf?1363461606=&response-content-
disposition=inline%3B+filename%3DE_learning_readiness_of_Thailands_univer.pdf&Expires
Azman, I. & Chan J. K. (2010). Health and spa tourism business: Tourists' profiles and motivational factor, health, wellness and tourism: healthy tourists, healthy
business. Proceedings of the travel and tourism research association Europe 2010 annual conference. Budapest, Hungary, 9-25.
Boulay, R., Hritz, N. M. & Ashton, C. (2013). An exploratory study of wellness travel: Differences between US and non-US travelers. Journal of Tourism Insights,
4(1), 5-10.
Brigham, E. F., & Houston, J. F. (2011). Fundamentals of financial management. Mason, OH: Cengage.
Brickshawana, Auggaphol, (2003). Policy and Planning Department (TAT), Tourism Policy of Thailand, “A Seminar on “Location and Attractiveness Studies in
Tourism: Supporting Tools for Tourism Policies”. at Chulalongkorn University.
Brooke Schedneck. (2014). Meditation for Tourists in Thailand: Commodifying a Universal and National Symbol. Retrieved from
https://www.tandfonline.com/doi/abs/10.1080/13537903.2014.945728
Budeanu, A. (2005). Impacts and responsibilities for sustainable tourism: A tour operator's perspective. Journal of Cleaner Production, 13(2), 89-97.
Cai, L. W. B. a. B. X., 2004. Destination Image and Loyalty. Tourism Review International, Volume 7
no.3/4, pp. 153-62.
Chandra, P. (2011). Financial management. Delhi, India: Tata McGrawhill.
Chen, J. S. (2007). Wellness tourism: Measuring consumers' quality of life. Leisure: Business Advances and Applied Research Conference, 32-38.
Churchill, G. A., & Iacobucci, D. (2005). Marketing research: Methodological foundations. Mason, OH: Thompson-Southwestern.
Chhabra, D. (2010). Sustainable marketing of cultural and heritage tourism. New York: Routledge: Taylor & Francis, Print.
Cohen, E. (2004). Contemporary tourism: Diversity and change. New York: Elsevier.
Cohen, E. (2008). Explorations in Thai tourism: collected case studies. Bingley, UK: Emerald group publishing.
David H. Brown & Laddawan Kaewkitipong. (2009). Relative size and complexity: e‐business use in small and medium sized tourism enterprises in Thailand.
Retrieved from https://www.emerald.com/insight/content/doi/10.1108/17410390910932849/full/html?
Dredge, D. M., & Jenkins, J. M. (2007). Tourism planning and policy. Hoboken, NJ: John Wiley and Sons.
Evans, R. (2006). What Does the Research Say. s.l.: Regents of the University of Minnesota.
Global Wellness Institute. (2013). The global wellness tourism economy 2013. Retrieved from
http://www.globalspaandwellnesssummit.org/images/stories/pdf/wellness_tourism_economy_exec_sum_final_10022013.pdf
Goeldner, C. R., & Ritchie, J. R. (2009). Tourism: Principles, practice, philosophies. Hoboken, NJ: John Wiley and Sons.
Gold, R. (2007). Thai massage: A traditional medical technique (2nd ed.). St. Louis: MO: Mosby Elsevier.
Hall, C. M., Timothy, D. J., & Duval, D. T. (2012). Safety and security in tourism: Relationships, management and marketing. New York: Routledge.
Heung, V. C. & Kucukusta D. (2013). Wellness tourism in China: Resources, development and marketing. International Journal of Tourism Research, 1(4), 346-359.
Heesup H., Hyoungeun G., & Moon H. (2017). The effect of airport atmospherics on satisfaction and behavioral intentions: testing the moderating role of
perceived safety. Retrieved from: https://www.researchgate.net/publication/308231528_The_effect_of_airport_atmospherics _on_satisfaction
_and_behavioral_intentions_testing_the_moderating_role_of_perceived_safety
Hjalager, A. (2010). A review of innovation research. Tourism Management journal, 31 (1), 1-12.
Howkins, J. (2002). The Creative Economy: How People Make Money From Ideas. Penguin: Print.
ITD. (2008). Creative economy: Implication for Thailand. Retrieved from International Institute for Trade and Development. Retrieved from
http://www.itd.or.th/index.php
Jamal, T., & Tanase, A. (2005). Impacts and conflicts surrounding Dracula Park, Romania: The role of sustainable tourism principles. Journal of Sustainable
Tourism, 13(5), 440-455.
Johnson, M. P., & Kriwoken, L. (2007). Emerging issues of Australian Antarctic tourism: Legal and policy directions. In L. Kriwoken, J. Jabour, & A. D. Hemmings
(Eds.), Looking south: Australia's Antarctic agenda. Sydeny, Australia: Federation Press. 85-99.
Johnston, M., Puczkó, L., Smith, M., & Ellis, S. (2011). Wellness tourism and medical tourism: Where do spas fit? Retrieved from
http://oldstnet.myswitzerland.com/files/?id=58268
K.I. Asia/FPI. (2009, December). Contibutions of Thailand's creative industries: FInal Report. Retrieved from:
http://www.theglobalipcenter.com/sites/default/files/reports/documents/Thailand_IP_report_2.pdf
Kannapa Pongponrat. (2011). Participatory Management Process in Local Tourism Development: A Case Study on Fisherman Village on Samui Island, Thailand.
(Online) Available: https://www.tandfonline.com/doi/abs/10.1080/10941665.2011.539391
Laing, J. & Weiler B. (2008). Mind, body and spirit: Health and wellness tourism in Asia. In Asian tourism: Growth and change. New York: Elsevier.
Laudon, K. C., & Laudon, J. P. (2011). Essentials of management information systems. Boston: Prentice Hall.
Lengnick-Hall, M. L., Lengnick-Hall, C. A., Andrade, L. S., & Drake, B. (2009). Strategic human resource management: The evolution of the field. Human Resource
Management Review, 19 (2), 64-85.
Liljander, V., Gillberg, F., Gummerus, J., & van Riel, A. (2006). Technology readiness and the evaluation and adoption of self-service technologies. Journal of
Retailing and Customer Services, 13 (3), 177-191.
Lin, C., Shih, H., & Sher, P. J. (2007). Integrating technology readiness into technology acceptance: The TRAM model. Psychology and Marketing, 24(7), 641-657.
Loh, M., (2010). The spa industry in Asia. In G. Bodeker, & M. Cohen (Eds.), Understanding the global spa industry. New York: Routledge, 41-52.
Maythawin Polnyotee & Suwattana Thadaniti. (2015). Community-Based Tourism: A Strategy for Sustainable Tourism Development of Patong Beach, Phuket
Island, Thailand. Retrieved from: https://www.researchgate.net/profile/Maythawin_Polnyotee2/publication/284516494_Community-
Based_Tourism_A_Strategy_for_Sustainable_Tourism_Development_of_Patong_Beach_Phuket_Island_Thailand/links/5694baa708ae820ff07339e5.pdf
Mansfield, Y., & Pizam, A. (Eds.). (2006). Tourism, security and safety: From theory to practice. New York: Routledge.
Manning, T. (2009). Indicators of tourism sustainability. Tourism Management, Volume 20, pp. 179-181.
Manat Chaisawat. (2007). Policy and planning of tourism product development in Thailand: A proposed
Model. Retrieved from: https://www.tandfonline.com/doi/abs/10.1080/10941660500500576
Madura, J. (2012). International financial management. Mason, OH: South-Western .
Marks, N. a. T. S. (2008). Measuring well-being in policy: issues and applications. London: New economics foundation.
Masaru Y., Gregory T., Takashi M., Roland W. S., Lennart O., Barry N., Niki F., and Jan R., (2012). Establishing sustainability science in higher education institutions:
towards an integration of academic development, institutionalization, and stakeholder collaborations. Retrieved from
file:///C:/Users/noopennie/Downloads/2012_Article_.pdf
McGillivray, M. (2007). Human Well-being: Concept and Measurement.London: s.n.
Majanen, T. (2007). Resource use conflicts in Mabini and Tingloy, the Philippines. Marine Policy, 31 (4), 480-487.
Miller, G., Rathouse, K., Scarles, C., Holmes, K., & Tribe, J. (2010). Public understanding of sustainable tourism. Annals of Tourism Research, 37 (3), 627-645.
Ministry of Public Health. (2008). Manual for Entrepreneurs: Spa for Health. Nonthaburi: Department of Supporting Health Service.
Morgan, N., Pritchard, A., & Pride, R. (Eds.). (2002). Destination branding: Creating the unique destination proposition. Burlington, MA: Butterworth- Heinemann.
Murray, R. & Kriwoken. (2012). Face-slapping, a Thai beauty treatment, supposed to shrink pores, combat wrinkles. New York: Daily News.
Nathan J. B., & Philip D., (2014). Why local people do not support conservation: Community perceptions of marine protected area livelihood impacts, governance
and management in Thailand. (Online) Available: https://www.sciencedirect.com/science/article/pii/S0308597X13001711
Obenour, W. L. (2005). The "journeys" of independence for female backpackers. Tourism Review International, 9 (2), 213-226.
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of Marketing, 69 (4), 167-176.
Padure, G. a. I. A. T. (2010). "Economic Impact of Tourism." Acta Universitatis Danubius. l.:OEconomica, vol 1.1, Print.
Price, A. (2007). Human resource management in a business context. Mason, OH: Cengage.
Porter, B. W., & Salazar, N. B. (2005). Heritage tourism, conflict and the public interest: An introduction. International Journal of Heritage Studies, 11 (5), 361-370.
Phenphak Wongkot. (2016). A strategy to facilitate the growth of female well-being tourism in Chiang Mai consistent with the Thai Government creative
industries policy. Retrieved from https://oatd.org/oatd/record?record=oai%5C:acquire.cqu.edu.au%5C:cqu%5C:18901
Reisinger, Y. & Crotts J. C. (2009). The influence of gender on travel risk perceptions, safety and travel intentions. Tourism Analysis, 14 (6),793-80.
Sayili, M., Akca. H. D. T. &. E. K. (2007). Psoriasis treatment via doctor fishes as part of health tourism: A Study of Kangal Fish Spring. Turkey: Tourism
Management, 28 (2), 625-629.
Smith, M. & Kelly C. (2006). Wellness Tourism. Tourism Recreation Research. 31(1), 1-4.
Smith, M., & Puczkó, L. (2014). Health, tourism and hospitality: Wellness, spas and medical travel. London: Routledge.
Storey, J. (2007). Human resource management: A critical text. Mason, OH: Cengage.
TAT, N. (2013). Wellness spa tourism in Thailand. Retrieved from http://www.tatnews.org/wellness-spa-tourism-in-thailand
Tereza S. & Jitka N. V. (2016). Using a systemic approach to assess Internet marketing communication within hospitality industry. (Online) Available:
https://www.sciencedirect.com/science/article/abs/pii/S2211973616300903
Therepat, C. (2012). New agency to give creative industries an infusion of funds. Retrieved from http://www.bangkokpost.com/business/economics/309507/new-
agency-togive-creative-industries-an-infusion-of-funds
Thareja, M. &. T. P., 2007. The Quality Brilliance Through Brilliant People. s.l.:Quality World, Vol.4(2).
Timothy, D. J. (2006). Safety and security issues in tourism. Tourism Management. s.l.:Dynamics, pp.19-27, Print.
Timothy, D. J. (2006). Safety and security issues in tourism. In D. Buhalis,& C. Costa (Eds.), Tourism management dynamics, Burlington, MA: Elsevier Butterworth-
Heinemann. 19-27.
UNCTAD. (2010). Creative economy report 2010, United Nations Convention on Trade and Development. Retrieved from
http://unctad.org/en/Docs/ditctab20103_en.pdf
Van Heur, B. (2010). Creative networks and the city: towards a cultural political economy of aesthetic production. s.l.:Bielefeld: Tanscript.
Veal, A. J. (2006). Research methods for leisure and tourism: A practical guide. New York: Pearson.
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Management, 44 (2), 206-215.
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