The Demand for Tourism Experiences Based on the Intangible Cultural Heritage Resources of Lansaka District, Nakhon Si Thammarat Province
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Abstract
This study aimed to 1) study the tourism behavior based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province 2) study the tourism experience demand based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province; 3) compare the tourism experience demand based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province, classified by personal characteristics; and 4) compare the tourism experience demand based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province, classified by tourist behavior. The study employed quantitative research methodology with a sample of 400 respondents selected through convenience sampling. The research instrument was a questionnaire tested for validity and reliability. Data were analyzed using descriptive and inferential statistics, including One-Way ANOVA. The results showed that most tourists received information from family members and acquaintances, with the purpose of relaxing and merit-making. They usually traveled by private car on weekends, stayed at homestays, and enjoyed nature. Travel expenses ranged from 501-1,500 baht. Regarding tourism experience demand, the majority sought satisfaction and happiness from traveling, which represented positive emotional and feeling-based experiences. When comparing tourism experience demands, the study found that tourists with different personal characteristics did not show significant differences in their tourism experience demands, except for place of residence. Furthermore, tourists with different behaviors did not show significant differences in their overall tourism experience demands, except for travel frequency, travel opportunity selection, information sources, accommodation types, and influential persons in travel decision-making.
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ลิขสิทธิ์ต้นฉบับที่ได้รับการตีพิมพ์ในวารสารเพื่อการพัฒนาการท่องเที่ยวสู่ความยั่งยืน ถือเป็นกรรมสิทธิ์ของโรงเรียนการท่องเที่ยวและการบริการ มหาวิทยาลัยสวนดุสิต ห้ามผู้ใดนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นแต่จะได้รับอนุญาตอย่างเป็นลายลักษณ์อักษรจากโรงเรียนการท่องเที่ยวและการบริการ มหาวิทยาลัยสวนดุสิต นอกจากนี้ เนื้อหาที่ปรากฎในบทความเป็นความรับผิดชอบของผู้เขียน ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากเทคนิคการพิมพ์
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