The Development of Agro- Tourism to Promote Creative Economyy in Ban Pang Ma-Oh Community, Mae Tha District, Lampang Province

Abstract

This article aims to assess the potential for developing agricultural tourism in Pang Mao community, Mae Tha district, Lampang province, and develop agricultural tourism to promote creative economy in Pang Mao community, Mae Tha district, Lampang province. It is a mixed methods research, consisting of quantitative research and qualitative research, using tools such as community identity potential assessment form, which collects data from government and private sectors, tourism and food service operators in the area, and both Thai and foreign tourists visiting the area, in-depth interviews and focus group discussions, which collect data from government agencies, restaurant operators, farmers, local scholars, community leaders, and housewives groups, using purposive sampling. The research results found that the assessment of the potential of Pang Mao community agricultural tourism consists of 4 main components: 1) management potential, 2) tourist attraction capacity, 3) service capacity, and 4) tourist attraction capacity. The total score is 504.5 points, with a full score of 700 points, with 2 people in the good range and 5 people in the very good range. For developing agricultural tourism to promote creative economy in Pang Mao community, there are abundant natural resources. And every house can be a local philosopher or local guide. Find a variety of agricultural plants. There is agricultural products exported for sale in the market. You can simulate a tourist route as follows: Program 1: Visit Pang Mao Village, heal your heart together for 1 day and Program 2: Tour Pang Mao Village for 1 day and 2 nights.