Published: 2022-07-27

Full Issue

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Articles

A Study of the Influence of Corperate Social Responsibility on Buying Decision Process with Brand Equity of Corporate in Thailand

Chonnamas Chaisri, Sirirat Kosakarika, Yupawan Vannavanit

1-28

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A Structural Equation Modeling of The Effects of Logistics Service Quality on The Customer Satisfaction, Trust and Loyalty in E-commerce Business

Kanpitcha Patthanakitthanachot, Sawat Wanarat

29-48

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Impact of Prototypical Brand Image and Korean Wave on Purchase Intention of Experiential Product (Korean Cosmetics) in Thai Perspective

Kedwadee Sombultawee, Iris Jenareewong

49-72

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Influence of Knowledge Transfer Model on IT Outsourcing Performance: An Empirical Evidence of Thai Banking Industry

Anyanitha Distanont, Orapan Khongmalai

73-92

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Social Capital and Brand Personality Impacting Online Shopping Intentions Through Social Commerce Platforms of LGBTQ+ Consumer

Areerat Pansuppawatt

93-110

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Factors Affecting Brand Partner Quality and Purchase Intention of character merchandise of Demon Slayer

Khunakon Pantawan

111-130

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