THE STUDY OF THE RESULTS OF THE POLICY ON TOURISM PROMOTION OF THE LESS-VISITED AREA CITY IN THE UPPER NORTHERN; (PHRAE, NAN, LUMPHUN, AND LUMPANG)

Abstract

              This study of the effects policy on tourism promotion of the less-visited area, secondary city in the upper northern; Phrae, Nan, Lumphun, and Lumpang. This objective is to analyze the policy promoting the less-visited area, secondary city in the upper north region such as Phrae, Nan, Lamphun, and Lampang. Also to study the attitudes of tourism stakeholders towards policy of the promotion of the less-visited area tourism in the upper north. As a result, the interview and brainstorm which has a stake in tourism in the area including of the tour operator and the accommodation, the business operator food and beverage, the entrepreneurs export products and souvenirs, transportation business operator, the recreation and entertainment entrepreneurs, as well as the representatives of community leaders in the area. The result of studying economic, social, cultural and environmental impacts of the policy concern the area found that tourism stakeholders have realized the advantages of promoting tourism in the less-visited area city. The last overall picture found that tourism stakeholders recognize the advantages in promoting, the tourism in the secondary cities by preparing to accommodate the group of tourists who travel in every season as well as to push forward the existing cultural capital to continue to increase tourism value.