A STUDY ON THE EVOLUTION OF MALE ONLINE TERMS OF ADDRESS IN THE CONTEXT OF SOCIAL MEDIA: A LINGUISTIC RELATIVISM PERSPECTIVE

Authors

  • WEN LI Eastern Languages, Faculty of Humanities, Kasetsart University, Thailand

Keywords:

Linguistic Relativism; Social Media; Male Online Terms of Address; Gender Cognition;Identity Construction

Abstract

Based on linguistic relativism, this paper focuses on the evolutionary characteristics and social drivers of male online terms of address; in the context of social media. It systematically examines the factors driving the evolution of male online terms of address; in social media from 2015 to 2025 across three dimensions: cognition, media, and society.The study finds that male titles are becoming more diverse, evaluative, and dynamically updated. Their creation and spread are influenced by various factors, including the discourse ecology of different platforms, shifts in social gender concepts, and the redefinition of group identity.Their evolutionary trajectory profoundly reveals the dynamic co-constructive relationship between linguistic variation and the reshaping of social cognition in the digital age, providing crucial empirical evidence for understanding the construction of gender identity in the context of new media.

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Published

2026-06-30

How to Cite

LI, W. (2026). A STUDY ON THE EVOLUTION OF MALE ONLINE TERMS OF ADDRESS IN THE CONTEXT OF SOCIAL MEDIA: A LINGUISTIC RELATIVISM PERSPECTIVE. International Chinese Language Teaching, 6(1), e287863. retrieved from https://so04.tci-thaijo.org/index.php/iclt/article/view/287863

Issue

Vol. 6 No. 1 (2026): International Chinese Language Teaching Journal

Section

Academic Articles

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