“TRAVEL CHINESE” IN THAILAND FROM THE PERSPECTIVE OF INTERCULTURAL COMMUNICATION AND SUSTAINABLE TOURISM
以泰国旅游中文为例
คำสำคัญ:
Travel Chinese, Intercultural Communication, Sustainable Tourism Education, Thai Tourismบทคัดย่อ
Before the outbreak of COVID-19, the largest population of tourists in Thai tourism were Chinese. In order to meet this demand, all Chinese departments in Thai universities offered related courses in
their curriculum. Local textbooks designed by Thais were also composed to teach Thai learners about tourism in Bangkok or China. Travel Chinese is thus a course scoped out of teaching materials of Chinese for Specific Purposes (CSP). In addition, it addresses intercultural communication, including interpersonal and varied cultural aspects at a deep level. While COVID-19 seriously attacked tourism worldwide, especially the tourist-oriented Thailand, sustainability has become a key element for the survival of future tourism. However, so far no teaching materials reflect this perspective. Based on the Mekong region in Northeast Thailand, action research is applied for composing and teaching for a yearly program in 2020 written from the perspective of intercultural communication and Sustainable Tourism education. The teaching materials and the way of teaching can be a model for new sustainable Thai tourism in Chinese.
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