A Systematic Review of Chinese Language Competency Structures in Thailand’s Cross-Border E-Commerce and Cross-Border Logistics Sectors

บทคัดย่อ

Against the backdrop of the “Chinese + Vocational Skills” initiative and the deepening of China–Thailand economic and trade cooperation, this paper focuses on Chinese language competence for Thai cross-border e-commerce and cross-border logistics positions. It seeks to refine a task-oriented framework of Chinese language competence for real workplace roles on the basis of a systematic review of relevant Chinese-language research. Drawing on literature retrieved from CNKI between 2020 and 2025, the study employs keyword-based searches, multi-round screening and coding, and combines bibliometric analysis with content analysis to systematically organize existing descriptions of job roles and language requirements. The findings show that, although current studies have begun to address scenarios such as platform operation, cross-border customer service, and warehouse–distribution coordination, their depictions of Chinese language competence largely remain at a general level (e.g. “solid language foundation”, “strong communication skills”) and lack operationalized, fine-grained indicators. Building on these results, the paper proposes a Chinese language competence structure model for Thai cross-border e-commerce and cross-border logistics positions, and further discusses its implications for course objective design, industry-oriented Chinese textbook development, and university–enterprise collaborative talent training.