A Comparison of Notion about Public Service Broadcasting of the International and Thai Contexts and the State of Knowledge towards Thai PBS
Article Sidebar
Main Article Content
Abstract
The objectives of this article were 1) to compare the international and Thai perspectives in terms of public broadcasting service (PBS) concept and 2) to study the state of the knowledge towards Thai PBS. The results showed that the PBS system in the international context was divided between the state and commercial broadcasting systems. While from the Thai perspective, the PBS as mentioned is classified as part of the state, non-profit organization, and higher education broadcasting systems which were called public service broadcasting. The main source of the international PBS budgets was found to be derived from the licence fee, federal funding, subscription charge, and income from intellectual property which differs from the Thai PBS that receives funding from the alcohol and tobacco tax. The state of knowledge towards Thai PBS is composed of four aspects: roles of Thai PBS (53.3%), organization and institution (20.0%), content and discourse (13.3%), corporate image and audience gratification (13.3%). The future research on Thai PBS should focus on digital context as it causes changes in communication technology, audience lifestyles, and social fragmentation, including the role of Thai PBS towards the southernmost Thailand peace process which is still in the gap of knowledge.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The Journal of Information and Learning is operated by the Office of Academic Resources, Prince of Songkla University. All articles published in the journal are protected by Thailand copyright law. This copyright covers the exclusive rights to share, reproduce and distribute the article, including in electronic forms, reprints, translations, photographic reproductions, or similar. Authors own copyrights in the works they have created as well as the Office of Academic Resources. The Journal reserves the right to edit the language of papers accepted for publication for clarity and correctness, as well as to make formal changes to ensure compliance with the journal's guidelines. All authors must take public responsibility for the content of their paper.
References
Bainbridge, J., Tynan, L., & Goc, N. (2015). Media and journalism: New approaches to theory and practice. Oxford University Press.
Bualuay, N. (2018). The communication for negotiating meanings of public media for marginal people: A case study of HIV-positive persons. Lampang Rajabhat University Journal, 7(2), 56-64
Chaisuparakul, S. (2015). Paradigms in social science research. Journal of Chandrakasem Sarn, 21(40). 1-8.
Charoenwongsa, M., & Thong-rueng, A. (2013). The emergence and development of TPBS citizen reporters. Silpakorn University Journal, 33(2) 256-286.
Janwit, P. (2017, July 7). 10 Pī s̄ụ̄̀x s̄āṭhārṇa nı s̄ạngkhm thịy [10 years public media in Thai society]. The101.world. https://www.the101.world/10-years-of-thaipbs/
Jeh-oh, F. (2015). D-Slatan Na Dan Tai: the encoding of reality in The Southern Border Thailand through the TV Programme [Unpublished doctor's thesis]. Naresuan University.
Kronghao, M. (2016). Exposure and satisfaction of audiences toward Thai PBS' Facebook Page [Unpublished master's thesis]. Thammasat University.
Lertwiriyapaiboon, I. (2014). Roles and news reporting of Thai PBS in Flooding Crisis 2011 [Unpublished master's thesis]. Chulalongkorn University.
National Statistical Office of Thailand. (2021 June, 24). S̄ảrwc kār mī kār chı̂ thekhnoloyī s̄ārs̄ntheṣ̄ læa kār s̄ụ̄̀xs̄ār nı khrạwreụ̄xn ph.Ṣ̄.2563 [The Survey on the using of information and communication technology in households in 2020]. The National Statistical Office. http://www.nso.go.th/sites/2014/DocLib13/ด้านICT2/เทคโนโลยีในครัวเรือน/2563/Full_Report_63.pdf
Nilaphatama, S., & Chalermsripinyorat, R. (28 March, 2013). Wāth krrms̄ụ̄̀xmwlchn nı krabwnkār s̄ạntip̣hāph s̄ām cạngh̄wạd chāydæn p̣hākh tı̂ 2556 [Media Discourse on Peace Process in Southern Thailand 2013]. deep south watch. https://deepsouthwatch.org/sites/default/files/archives/docs/peaceprocessdiscourse_samatcha_rungrawee.pdf
Odklan, C. P. (2012). Image of Thai Public Broadcasting Service Television Station: A case study audience in Bangkok metropolitan area. Sripatum Chonburi Journal, 11(3) 125-132.
Ofcom. (2018). Public Service Broadcasting in the digital age: Supporting PSB for the next decade and beyond. ofcom. https://www.ofcom.org.uk/__data/assets/pdf_file/0026/111896/Public-service-broadcasting-in-the-digital-age.pdf
Omjai, W. (2021). New normal: A new way of living-with-COVID 19 culture. Rusamilae Journal, 42(1), 47-62
Phuripanik, P. (2014). Structure of Thai Public Broadcasting Service and citizen' participation. Journal of Multidisciplinary in Social Sciences, 10(1), 97-111.
Poepsel, M. (2018). Media, society, culture and you: Rebus community. Quebec.
Siripongtugsin, N. (2011). Politics in public media policies of the Thai Public Broadcasting Service [Unpublished doctor's thesis]. Chulalongkorn University.
Srithongthae, P. (2014). The agenda setting for change: Agenda setting of Thai Diaspora on Public Service Broadcasting case. Journal of Graduate Study in Humanities and Social Sciences, 3(2). 19-46.
Teetakaew, T. (2010). The role of Thai Public Broadcasting Services to make political public shpere through public forum and citizen journalist program [Unpublished master's thesis]. Chulalongkorn University.
Thai Broadcast Journalists Association. (2009). H̄nạngs̄ụ̄x rāyngān pracả pī 2552 [Annual report 2009]. Thai Broadcast Journalists Association Thai Health Promotion Foundation. (2017, January 11). Thvs̄ʹḍī s̄āmh̄elī̀ym k̄heyụ̄̂xn p̣hūk̄heā s̄r̂āng cud pelī̀yn phạtʹhnā pratheṣ̄ [Triangles Theory for move moutain, turning point for developing country]. Thai Health Promotion Foundation. https://www.thaihealth.or.th/Content/34866-ทฤษฎีสามเหลี่ยมเขยื้อนภูเขา%สร้างจุดเปลี่ยนพัฒนาประเทศ%20.html
Thaipublica. (2021, May 22). Phỵ.Cheidchū chna khdī nph.Yng yuthṭh wngṣ̄̒ p̣hirmy̒ ṣ̄ānti̒ f̂xng h̄mìnpramāth krṇī ǹā s̄ngs̄ạy ẁā thịy phī bī xes̄ -s̄s̄s̄. T̀āng mī p̄hl prayochn̒ txbthæn h̄rụ̄x mị̀ [Dr. Cherdchu wins the case of Dr. Yongyuth Wongpiromsan who defamed her about the critique on Thai PBS and Thai Health Promotion Foundation have conflict interests or not]. ThaiPublica. https://thaipublica.org/2021/05/churdchoo-ariyasriwatana-22-05-2564/
Thanasomboon, T. (2013). Good government and management effectiveness of the Thai Public Broadcasting (Thai PBS) [Unpublished doctoral's thesis]. Bangkok ThonBuri University.
Thiamkiri, A. (2017). The role of public forum TV program in creating participation to change social issues [Unpublished master's thesis]. National Institute of Development Administration. UNESCO. (2001, May 2001). Public broadcasting: Why? How? UNESCO Digital Library. https://unesdoc.unesco.org/ark:/48223/pf0000124058
United Nations Development Programme. (2004). Supporting public service broadcasting: Learning from Bosnia and Herzegovina’s experience. United Nations Development Programme.
Wannataworn, A., & Chainan, P. (2017, Febuary). Roles of public media in negotiating meanings for marginal people: A case study of Rohingya refugees [Conference session]. The 42nd National Graduate Research Conference, Chaing Mai.
Waranusupakul, I. (2017). Broadcasting regulation for diversity [Unpublished doctor's thesis]. Chulalongkorn University.
World Radio and Television Council. (2001). Public broadcasting: Why? How? UNESCO Digital Library. https://unesdoc.unesco.org/ark:/48223/pf0000124058
Yodmalai, C. (2021, May 23). K̄heīyn h̄ı̂ khid: Thịy phī bī xes̄ thīwī thī̀ tĕm pị d̂wy khwām r̂āw lụk læa reụ̄̀xng lụklạb [Writing for thought: Thai PBS, the institute of fully disorganised and mystery]. naewna. https://www.naewna.com/politic/columnist/47809
