The Production of Stop Cyberbullying Animation Media: Stop Cyberbullying for Primary School Students
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Abstract
This research was conducted in three-phase: 1) data collection through interviews of 10 teachers and 20 students, plus a survey of 350 primary students (grades 4-6), 2) media development by 3 experts in psychology and 2 in computer, and 3) intervention implementation with 170 students across 10 Chiang Mai schools. Research instruments included interview protocols, behavioral assessment scales, "Stop Cyberbullying" animated media, evaluation forms, and satisfaction questionnaires. Data analysis utilized descriptive statistics, content analysis, and pre-post comparisons. The research findings revealed that: 1) There were three of forms of primary cyberbullying—textual mockery, group exclusion and identity impersonation. While the majority of students had never exhibited such behaviors, 43.6% indicated occasional involvement in gossip, verbal abuse, or provocation. Bullying can be classified into eight distinct forms and four preventive strategies have been identified: avoidance, help-seeking, self-protection, and collective support. 2) The developed animated cartoon media received the highest level of appropriateness rating. 3) Post-intervention results showed significant reduction in the level of cyberbullying behaviors (3.31% to 2.26%, p < .05) and a high level of satisfaction among students.
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