Development of an Information System for Pool Villa Reservations
Article Sidebar
Main Article Content
Abstract
This research aims to develop an information system for pool villa reservations and to study users' opinions on this system. The system development follows a design science research methodology comprising five steps: awareness of the problem, solution proposal, artifact development, artifact evaluation, and conclusion. The system's efficiency was evaluated using White-Box and Black-Box testing methods. The sample group consisted of 33 participants, including three business information system experts selected by purposive sampling and 30 system users, of whom 10 were pool villa owners selected by purposive sampling, and 20 were tourists selected by accidental random sampling. Data collection involved a system performance evaluation form and a user opinion questionnaire. Data analysis included content analysis, mean, and standard deviation. The research results showed that the web application of an information system for pool villa reservations comprised seven subsystems: basic information management system, user management system, villa data management system, booking management system, reporting system, customer support system, and search system. The experts agreed that the developed system was highly effective (M = 4.44, SD = 0.35). System users were highly satisfied (M = 4.38, SD = 0.60), and the technology acceptance of the system, based on the TAM model, was also at a high level (M = 4.46, SD = 0.49). The system has the potential to be commercially applied to pool villa businesses.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The Journal of Information and Learning is operated by the Office of Academic Resources, Prince of Songkla University. All articles published in the journal are protected by Thailand copyright law. This copyright covers the exclusive rights to share, reproduce and distribute the article, including in electronic forms, reprints, translations, photographic reproductions, or similar. Authors own copyrights in the works they have created as well as the Office of Academic Resources. The Journal reserves the right to edit the language of papers accepted for publication for clarity and correctness, as well as to make formal changes to ensure compliance with the journal's guidelines. All authors must take public responsibility for the content of their paper.
References
Agoda Company Pte. Ltd. (2023, April 10). See the world for less. Agoda official site. https://www.agoda.com
Booking.com. (2023, April 10). Book entire houses, villas, cabins, and more. Booking.com official site. https://www.booking.com
Chongsombut, O., Rattanamanee, K., & Supanchanaburee, P. (2023). Visualization brings more insights: Applying interactive data visualization to develop annual report presentation of form 56-1 one report through Design Science Research. Journal of Business Administration, 46(177), 23-53. http://www.jba.tbs.tu.ac.th/files/Jba177/Article/JBA177OrnKingPi.pdf
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
Expedia, Inc. (2023, April 10). Vacation homes, hotels, car rentals, flights & more. Expedia travel. https://www.expedia.com
Jang, T. (2023, February 17). Phūbō̜riphōk čhō̜ng thī phak dōi trong mai ngō̜ OTA phung sathō̜n ʻōkāt B sō̜ng C khō̜ng thura kit lek-klāng nai Thai pīnī sotsai [Consumers book accommodations directly, bypassing OTAs, reflecting bright B2C opportunities for small to medium businesses in Thailand this year]. Marketeer. https://marketeeronline.co/archives/297859
Jonjoubsong, L. (2018). Information system research. Chulalongkorn University Press.
Kana, M., & Inthamano, N. (2023, May 19). Development of fabric online ordering system for Anisan Shop [Conference session]. The 14th Hatyai National and International Conference, Songkhla, Thailand. https://www.hu.ac.th/conference/proceedings/doc/05%20วิทยาศาสตร์%20Sc/2-Sc-009%20นลินี%20%20อินทมะโน%20520-531.pdf
K-Property. (2023, March 3). ʻŌ̜ sang hā phā rāi rœ̄mton thurakit rōngrǣm rī sō̜tha yāng rai hai ʻō̜k mā pang [Real estate to riches: How to start a hotel or resort business and make it a success]. Kasikornbank. https://www.kasikornbank.com/th/propertyforsale/article/pages/how-to-start-hotel-business.aspx
Orsuwan, T. (2018). Pattern of pool villas operated by small enterpreneurs in Hua Hin District, Prachuap Khiri Khan Province. Journal of Sarasatr, 1(4), 670-684. https://so05.tci-thaijo.org/index.php/sarasatr/article/view/123375
Saiyot, L., & Saiyot, A. (2010). Educational research techniques (11th ed.). Suviriya Sarn Press.
Sartmunee, J., Soonthonrot, P., Thongfak, K., & Kaewta, P. (2021). The development of information system for tourism promotion by application LINE Chatbot in Phitsanulok Province. Journal of Accountancy and Management, 13(1), 100-111. https://so02.tci-thaijo.org/index.php/mbs/article/view/246857
Thanumpai, K. (2014) The market structure of online travel agent (OTA) service providers in Bangkok and the determinant factors of customers for using OTA services [Master’s thesis, Thammasat University]. TU Digital Collections. https://digital.library.tu.ac.th/tu_dc/frontend/Info/item/dc:105649
Traveloka. (2023, April 10). From southeast Asia to the world, all yours. Traveloka-Southeast Asia’s leading travel platform. https://www.traveloka.com
Trip.com Travel Singapore Pte. Ltd. (2023, April 10). Travel deals and promotions. Trip.com official site. https://www.trip.com
Tumman, J., & Asanok, M. (2018). The development information systems to encourage technology acceptance by TAM model for research and academic services faculty of Information Technology at Rajabhat Mahasarakham University. Journal of Project in Computer Science and Informaion Technology, 4(2), 17-26. https://ph02.tci-thaijo.org/index.php/project-journal/article/view/184461
Vaishnavi, V., & Kuechler, W. (2021, November 24). Design science research in information systems. Association for Information Systems. http://www.desrist.org/design-research-in-information-systems
Wayo, E. (2023). Development of an information system to support community enterprise operations. Journal of Applied Information Technology, 9(1), 42-59. https://ph02.tci-thaijo.org/index.php/project-journal/article/view/249341
World Bank Group. (2023). Thailand economic monitor: Building a resilient future: Coping with droughts and floods. http://documents.worldbank.org/curated/en/099062723120576672/P1797380ebb6c50f70b38f024336050ebcc