The Model for Maximizing the Local Food Product Value of “Tampiangsongkruang” (Bamboo Shoot Mixed with Extra-ingredients) to Strengthen Ban Samet Community Economy of Nongtreng Sub-District, Krasang District, Buriram Province

Abstract

This research aims to study the potential of community to increase the value of local food product called “Tam Piang Song Krueng” (processed bamboo shoot) of Ban Samet village, Nongteng sub-district, Krasang district, Buriram province; and to seek for management to increase the value of the local food product “Tam Piang Song Krueng” to strengthen community economic of Ban Samet village, Nongteng sub-district, Krasang district, Buriram province. This research is participatory action research (PAR) collecting data from related documents, in-depth interview, group discussion, community forum for brain storming and developing potential. The results reveal that the production of the local food “Tam Piang Song Krueng” has been carried on for a long time; and the value added of the product was taken into account through the analysis of knowledge both inside and outside the community, which finally leads to the local food product design called “Tam Piang Song Krueng”. The value added of the product is based on product processing, pricing, selling channel, and sale promotion, as well as the cooperation with local organizations in order to upgrade and develop the product to become the cultural products of Buriram province in the future.