The Development of Mobile Application to Promote English in Hospitality Skill for Hotel Staff in Muang District, Chiang Rai Province

Abstract

The Development of Mobile Application to Promote English in Hospitality Skill for Hotel Staff in Muang District, Chiang Rai Province

Abstract

The objectives of this study were to synthesize English content to create mobile application to promote English Hospitality Skill for hotel staff in Muang District, Chiang Rai Province, to develop mobile application to promote English Hospitality Skill for hotel staff in Muang District, Chiang Rai Province, and to evaluate the users’ satisfaction towards using mobile application to promote English Hospitality Skill for hotel staff in Muang District, Chiang Rai Province. The study recruited 164 samples that involved hotel staff who work in the hotels which have foreigner clients more than 50 per cent in Muang District, Chiang Rai Province. The research instruments were used as followings: (1) the quality evaluation of English content to create mobile application to promote English Hospitality Skill for hotel staff in Muang District, Chiang Rai Province, and (2) the quality evaluation of the users’ satisfaction towards using mobile application to promote English Hospitality Skill for hotel staff in Muang District, Chiang Rai Province.

          The synthesis on content for the mobile application indicated that the mobile application should contain 4 departments, that is, (1) Front Office (2) Reservation (3) Food and Beverage) and (4) Spa.  Moreover, the mobile application should contain 6 lists: (1) Greeting Guests (2) Small Talk with Guest (3) Offering Help (4) Responses to Requests (5) Dealing with Problems and Complaints (6) Farewells.

          The quality evaluation results of the users’ satisfaction towards using mobile application to promote English Hospitality Skill for hotel staff in Muang District, Chiang Rai Province. showed that, in overall, the satisfaction assessment on the mobile application was found at the high level ( = 3.89, S.D. = 0.83). Considering in each department; it was found that Spa Department was the highest satisfaction ( = 4.33, S.D. = 0.57), the others were at the high level as the followings: Front Office Department ( = 4.15, S.D. = 0.66), Reservation Department ( = 4.02, S.D. = 0.62), Food and Beverage Department ( = 4.01, S.D. = 0.77) , respectively.