Needs for Developing Knowledge Transfer Skills in Agriculture of Agricultural Extensionist, Rubber Authority of Thailand

Abstract

The objective of this research were 1) to study personal demographics, media exposure related to agricultural extension people; and 2) to determine needs in knowledge developing transfer in agriculture for agricultural extension people  of Rubber Authority of Thailand. Group samples were agricultural extension people of Rubber Authority of Thailand. Data were conducted from 167 people. The research methodologies were questionnaire. Statistic to describe data included frequency, percentage, mean, and standard deviation. The research finding revealed of most samples were male, level of education were Bachelor Degree and work as Agricultural officers. Their areas of responsibility were in central and eastern part of Thailand. Media exposure was individual which opens for lecturers and specialists, mass media was received from television, publication was received from textbooks and handouts. Media activity was received from farmer participation activities. And internet media was received from web site. For receiving the information was related to Agriculture’s topic and need to develop knowledge for transferring, communication skill, information technology, teaching and social activities at high level beside that the media production was at medium level.