Value Chain Management Guidelines to Increase Sales Car for Cash of Financial Institutions, Case Study of Khon Kaen Loan Team1

Abstract

A study of value chain management approaches to increase car loan balance of financial institutions The objective is to study the service process. increase car loan balance of financial institutions and find ways to manage the value chain to increase the car loan balance of financial institutions 1) to study the environment of the financial institution's auto loan business 2) to study the process of providing auto loan services 3) to find ways to manage the value chain to increase the car loan balance of financial institutions. Case study: Khon Kaen Loan Team 1 The results of the study found that most of them were female, aged 36-45 years, with bachelor's degree. Having a career in trading / personal business, average income 25,001 - 35,000 baht, debt burden 1-50% of income, most car payments are paid through car finance companies. Media sources influencing the selection of cash loan services At present, the credit market is expanding at a high rate as a result of the post-crisis recovery. and the continual increase in household debt caused housing loans to and car hire purchase loans grew highly. Because in the latter years, commercial banks turned their attention to this market more. As a result of such intense competition, various banks, therefore, in order to meet the needs of their customers and be able to compete in the market, have offered special privileges to customers who have paid half of the installments. By loss reduction processes and eliminating unnecessary work processes, it is possible to approve a car loan faster.