Reading Behavior and Satisfaction of Political Magazine Reader in Bangkok

Abstract

          The purposes of this study were : 1) to study the reading behavior and satisfaction of magazines in the type of political of readers in Bangkok, 2) to study the differences between demographic characteristics and reading behavior of magazines, 3) to study the differences between demographic characteristics and satisfaction with the political magazine's readers in the marketing field. Research “Reading Behavior and Satisfaction of Readers of Political Magazines in Bangkok” is a one-way quantitative research. The questionnaire was used as a tool to collect data. Focus on niche readership. And marketing staff aged 25 years and over in Bangkok. The research found that males are more interested in reading business magazines than Women in relatively small proportions. The majorities of readers are 41-50 years old and have completed undergraduate studies. And the job Interested person are the most readable. The group with average monthly income 20,001- 30,000 baht, reflecting the two dimensions is a group of wealth to buy magazines. They have behaviors and expectations to be satisfied with the information and knowledge about the political Reading behavior.