Factors Affected the Strength of Nawatwithi OTOP Tourism Community in Nakhon Ratchasima Province

Abstract

           The objectives of this research were to study level of opinion about factors affected the strength of Nawatwithi OTOP tourism community in Nakhon Ratchasima Province, to study factors affected the strength of Nawatwithi OTOP tourism community in Nakhon Ratchasima and other suggestions. The sample consisted of 198 people using Taro Yamane method. The research instruments was a rating - scale questionnaire. Statistics used in the study were percentage, mean, frequency, standard deviation (SD) and analysis about factors affected the strength of Nawatwithi OTOP tourism community in Nakhon Ratchasima by Multiple Linear Regression Analysis.

          The results of research were as follow : 1) The overall of opinion was rated at a high level. 2) Factors affected of the strength of Nawatwithi OTOP tourism community in Nakhon Ratchasima Province includes : government support, community organization network, tourism promotion, community leader. The correlation coefficient was 0.58 and descriptive variation was 33 percent significantly at 0.05 level. 3) The study also suggested : Leaders should create collaboration in community, local administrative organization should support the budget for tourism management, people should preserve local wisdom and community culture and it should be promoted through modern technology.