Creating an Early Childhood Private Brand in Khon Kaen Province

Abstract

           This research aims to 1) study the current condition. Desirable conditions 2) Study the needs and 3) Suggestions on building a branding for the early childhood private school In Khon Kaen The population used in the research was personnel in private early childhood educational institutions. In Khon Kaen Province for the academic year 2019, there are 117 schools, including 117 administrators, 616 teachers and 585 school directors, totaling 1,318 people. The stratified random sampling consisted of 60 administrators, 196 teachers and 60 school directors, totaling 316 people. The research instrument was a questionnaire on branding of early childhood private schools in Khon Kaen Province. The questionnaire was characterized as a 5-level estimate questionnaire with an IOC between 0.67 - 1.00 with a questionnaire confidence value of 0.98. The statistics used for data analysis were mean and standard deviation.

       The result of the research shows that:

                   1. Current conditions in building a brand in early childhood schools Khon Kaen Province The overall picture is at a moderate level. And desirable conditions Overall, it is at the highest level.2. The need in creating an early school brand Khon Kaen Province Overall, it is at 0.90, followed by identity. corporate culture and the areas with the least need for Personality. 3. Suggestions for building a brand of private schools in the early childhood in Khon Kaen Province 1) Reputation There should be building confidence and faith of the parents and the society. 2) identity Should produce the output that is satisfied with the parents. The curriculum is up to date in line with future changes. 3) Corporate culture. There should be an aspiration and a succession of determination to develop the school. The administrators promote research to develop the quality of the learners. 4) Relationship There should be a relationship support agency such as a parent's association or alumni association, etc., to build confidence and loyalty of personnel to the school. 5) Brand awareness. School administrators should be famous. Have an appropriate educational background 6) The personality of the brand should be strengthened by the school brand to be expected of the community, society, and parents to build confidence and credibility to the school. Decision to study and 7) in information technology It should be managed using communication technology. And develop curriculum to suit the educational era in the 21st century.