Guidelines for Developing the Social Media Content Formats Needs of Tourists in Khon Kaen Province

Abstract

The purposes of the reserch of developed guidelines for the demand of the content format of social media for tourists in Khon Kaen Province were 1) to study tourists’ behavior of using social media in Khon Kaen Province classified by general information, and 2) to study guidelines for the development of social media of tourism in Khon Kaen Province. The research tool were the questionnaires. The sample group were 400 tourists who traveled to Khon Kaen Province. The sample groups were randomly by random sampling. The results of the study found that the F Test of general information and online media usage behavior in Khon Kaen Province was at 0.01 and the significance was more than 0.05. It means that tourists who gained different general information had similar social media usage behaviors. The analysis of the relationship between the Pearson correlation coefficient of the variable demand for the content format of social media of tourists in Khon Kaen Province affected   the promotion of online marketing through the creation of tourism content in Khon Kaen province. This means a statistically significantly positive relationship at the 0.01 level.