Guidelines for Promoting Knowledge for Non-Smoking E-Cigarette and Tobacco Product of Students and Personnel at College of Asian Scholars

Abstract

This research aimed to 1) study guidelines for promoting knowledge about the dangers of e-cigarettes and tobacco products at Collage of Asian Scholars, 2) survey students' opinions on the use of such products, and 3) disseminate an information to raise awareness. The study utilized a quasi-experimental research design with a one-group pre-test and post-test format. The methodology included quantitative data collection from 124 students, and seven focus groups with 47 participants (35 students and 12 staff) to gather in-depth insights from various perspectives. Additionally, online knowledge promotion activities were developed. The research instrument was a questionnaire with a Cronbach's alpha reliability coefficient of 0.812. Data were analyzed using descriptive statistics and a paired        t-test to compare scores before and after the project. The results showed a statistically significant increase in post-test scores across all measured aspects: knowledge (t=12.67), attitudes (t=11.32), behaviors (t=6.89), communication channels (t=5.02), and sustainability strategies (t=4.87). Qualitative research findings revealed that social media platforms like TikTok, Facebook, and Line were effective in reaching the youth demographic. Training,          the use of role models, and the  promotion of alternative activities such as sports were found to reduce e-cigarette use. The research highlights the critical role of digital media and inter-agency  collaboration, and recommends the serious enforcement of national laws regulating       e-cigarettes.