Vol. 15 No. 3 (2025): July - September 2025

View Vol. 15 No. 3 (2025): July - September 2025

Published: 2025-09-29

Full Issue

ฉบับเต็ม (Full Issue)

Research Article

Motivation for Learning Chinese via Mobile Applications among University Students in Northeastern

Phuripan Pochaikaew, Suttida Mungkarat, Saowalak Saengchan, Ketkanok Hasap

1-13
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Marketing Mix Factors in Decision-Making to Printing Services: A Case Study of a Printing House in Khon Kaen Province

Pimchanok Hanpanich, Thanapon Wimoonard

14-28
- PDF
Developing Physical Fitness of Grade 5 Students by Organizing Learning through Game-type Recreational Activities

Chananchida Promsiri, Santi Wijugkanalun

29-37
- PDF
The Influence of Live Streaming Technology Acceptance on Online Purchase Decisions of Generation Y Consumers in Thailand

Piya Kaewbuadee, Songpon Satsue, Promchira Chaola

38-52
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The Study of Marketing Mix Factors Affecting Decision-Making on Choosing Made-to-Order Food Restaurants of Undergraduate Students at Khon Kaen University

Sangchai Nikhomket, Aree Naipinit

53-64
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E-Marketing Mix Factors Affecting Purchase Decision of Ceramic Products in Lampang Province via E-Commerce Platforms

Piraprob Junsantor, Bundit Busaba, Araya Ariya, Nusara Saengaram Nusara Saengaram, Weeraporn Supotthamjaree, Wijitra Seangtane, Aphichat Tannitisuphawong, Pornnapa Boonnamma

65-79
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Development of Personal Growth Group Program by Applying Tarot Card on Improving Resilience Quotient of Students at Faculty of Education, Kanchanaburi Rajabhat University

Rungrong Ngamsiri, Kannika Phantong, Monluedee Opamawutthikul, Saichon Thienngam

80-93
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The Effects of Perceived Organizational Support, Digital Competence, and Proactive Work Behavior on Job Performance: A Case Study of Employees at the Government Housing Bank

Chananon Tunsakul, Sopida Woranin

94-107
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Enhancing Literature Review and Citation Competencies through Participatory Action Research in Higher Education Classroom

Weerawit Lertratthamrongkul

108-122
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Quality Of Life at Work Corporate Culture and Happiness at Work that Affects the Performance of Employees of the Housing Bank, Head Office

Puwadon Tonjandee, Tidarat Pongvachirint

123-135
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Academic Operation Factors Affecting Student Quality in Schools under Udon Thani Primary Educational Service Area

Thiradet Jirathanathat, Rong Punsungka, Worapon Klongcherngson, Prayad Ruechakul, Panyarat Chankong, Milint Sirinkaya

136-146
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Factors of Attitudes, Risk Perception, and Technology Acceptance Influencing the Use of Electronic Contracts (E-Contract) of the Government Housing Bank Head office

Narongdej Eiamthong

147-161
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Strategies for Basic Education Institute Administration to Promote Skills in Using Technology in the 21st Century of Schools under the Office of the Basic Education Commission: Case Study Northeastern Region

Katchrin Kanpinit, Manit Sisanga, Kunakorn Phanthurasri, Tassanee Chotientip, Kanokon Tongsri

162-176
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The Development of Professional Learning Communities to Enhance Innovative Leadership for Teachers of Trueplookpunya Model School Under Udon Thani Primary Educational Service Area Office 1

Jetnipat Yangklang

190-202
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Service Quality Affecting Intention to Use Thai-Vientiane (Khamsavath) Railway Service through Customer Satisfaction

Surasri Wongwart, Subchat Untachai

203-216
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Developing Knowledge and Understanding of Law of Succession for People in the Area of Kham Pom Subdistrict Administrative Organization, Phra Yuen District, Khon Kaen Province

Hathaiwan Tunyapanich, Pramuk Srichaiwong

217-227
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Guidelines for Promoting Knowledge for Non-Smoking E-Cigarette and Tobacco Product of Students and Personnel at College of Asian Scholars

Chevin Oonla-or, Veena Isarankura Na Ayudhaya, Suttinun Boonmee, Savita Onlaor

228-241
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Situation, Needs and Guidelines for the Development of Information Technology Utilization and Communication of Administrators in Schools under KhonKaen Secondary Educational Service Area Office

Weerachon Saengsriruaeng, Yutthasat Kongphet, Niyada Piampuechana

242-256
- PDF
The Customer Experience Affecting Customer Satisfaction, Word-of-Mouth, and Repurchase Intention of Franchise Coffee Shop: Udon Thani Municipality

Natthaporn Ownon, Subchat Untachai

257-270
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Guidelines for Future Skills Development of School Administrators under Maha Sarakham Secondary Educational Service Area Office

Wisitsak Jantakun, Kularb Purisarn, Artit Chutchaipolrut

271-285
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Inclusive Teaching for Children with Disabilities in Early Childhood Education Settings

Pitak Jongnantawat, Yupharat Phumikari

286-295
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The The Impact of Social Media Influencers’ Attributes on Generation Z’s Online Fast-Fashion Purchase Decisions in Ho Chi Minh City, Vietnam: The Mediating Roles of Brand Awareness and Electronic Word-of-Mouth

Nguyen Ai Nhat Trinh, Subchat Untachai

296-310
- PDF

Academic Article

Learning Pronunciation through Technology: A Study of the Use of CAKE Application in the EBC11367 English Pronunciation for Communication Class

Fuengfa Planberg, Boonlert Wongprom

177-189
- PDF

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