A Study of Chinese Slang on Xiaohongshu (Rednote)

Abstract

This study aims (1) to collect and classify Chinese slang word formations appearing on Xiaohongshu (RED), and (2) to analyze the meanings and social contexts of slang according to their formation types. A mixed-methods research approach was employed using a sequential explanatory design, in which quantitative research was conducted prior to qualitative analysis. The quantitative phase involved content analysis of 400 Chinese-language posts sampled from  a total of 5,400 posts published between March and September 2025. The findings reveal 586 slang words, mostly in “Internet Buzzwords” (47.4%), followed by “Entertainment and Gossip” (30.9%) and “Language and Culture” (21.7%). Six major word-formation types were identified: neologisms, abbreviations, phonetic homonyms, numerical homophones, loanwords, and pinyin abbreviations. Qualitative results show that Chinese slang on Xiaohongshu reflects contemporary Chinese digital culture, emphasizing conciseness, creativity, and emotional expression among young users. The study provides insights into online linguistic behavior in China and suggests incorporating slang into Chinese language instruction to foster culturally informed and natural communication among beginner-level Chinese learners.