Tourist Satisfaction on Services of Phi Phi Island Krabi Province’s Hotels during the Covid 2019 Pandemic

Abstract

This research aims to study demographic insights of tourists affecting the choice of hotel services on Phi Phi Island, Krabi province during the COVID-19 pandemic and study the tourist satisfaction on Phi Phi Island, Krabi Province’s hotel services during the Covid 2019 pandemic. The quantitative research was conducted, and questionnaire was used to collect data from 400 Thai tourists with an accidental sampling technique. The statistics used in this study were percentage, mean, and standard deviation. It was found that most of the tourists in this study were female, aged: 20 - 29 years, marital status: single, occupation:  students, income: less than 10,000 Baht per moth, most of them live in Bangkok, and get the second vaccination of AstraZeneca already. The study also showed that overall, the tourist satisfaction on Phi Phi Island, Krabi Province’s hotel services during the Covid 2019 pandemic was at the high level. The physical aspect was the highest rated followed by employee aspect, service procedure aspect and the site aspect accordingly.