Organizational Culture Model Affecting Job Performance of Khao Yai National Park Officials in Nakhon Ratchasima Province

Abstract

The objectives of this study were to investigate: (1) levels of organizational culture, self-efficacy, job motivation, and job performance; and (2) serial mediated effects between self-efficacy and job motivation as correlated factors between organizational culture and job performance of Khao Yai National Park officials, Nakhon Ratchasima. Samples in this study were 146 officials of Khao Yai National Park in Nakhon Ratchasima province. Research instrument was a questionnaire, which was statistically analysed by percentage, means, standard deviation, and structural equation model (SEM) analysis. Results of the study showed that: (1) overall of level of organizational culture, self-efficacy, job motivation and job performance of Khao Yai National Park officials in Nakhon Ratchasima province was at high level, ranging at 4.10, 4.07, 4.02, and 4.18 respectively; whereas the standard deviation was at 0.534, 0.536, 0.514, and 0.529 consecutively; and (2) Self-efficacy and job motivation were as serial mediated factors between organizational culture and job performance of Khao Yai National Park officials, Nakhon Ratchasima. The coefficient scale of Booth ULCI was at 0.049; whereas the coefficient scale of Booth ULCI was at 0.236.