Predicting Reuse Behavior among Undergraduate Students Based on Three PsychosocialPredicting Reuse Behavior among Undergraduate Students Based on Three Psychosocial Theories
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Abstract
This comparative study employed three important psychosocial theories (the psychological sufficiency based on philosophy of sufficiency economy, Psycho-moral strength, and the theory of planned behavior) to examine the predictive power of each theory on reuse behavior. The sample consisted of 573 undergraduate students. The results of the hierarchical multiple regression analysis, in predicting reuse behavior showed that: 1) The first-step predictors from the philosophy of sufficiency economy, consisting of 3 variables, explained 6.90% of the variance. The important predictors were scientific reasoning, psychological immunity, and gratefulness. 2) The second-step predictors from psycho-moral strength, consisting of 4 variables, significantly increased the predictive power from the first step, explaining an additional 2.10%, for a total of 9.10%. The important predictors were future orientation and self-control, and gratefulness. 3) The third-step predictors from the theory of planned behavior, consisting of 4 variables, significantly increased the predictive power from the second step, explaining an additional 16.80%, for a total of 25.90%. The important predictors were behavioral intention, future orientation and self-control, psychological immunity, and moral disengagement. The research results reveal the outputs of the integration between theories, including the use of trait and state variables. Additionally, the research supports the concept of the interactionism model in explaining human behavior.
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