Database development for tourism products of ethnic communities in Chiang Khong District, Chiang Rai

Abstract

The purposes of this action research were (1) to develop and evaluate efficiency of the database of ethnic tourism products in Chiang Khong District, Chiang Rai and (2) to study users satisfaction towards the database of ethnic tourism products in Chiang Khong District, Chiang Rai.  In term of research participants, there were 30 database users of the database of ethnic tourism products in Chiang Khong District, Chiang Rai selected from a group of people through designed questionnaire, 30 days after the database has been launched. 

The research design included (1) generated database of ethnic tourism products in Chiang Khong, Chiang Rai and (2) the questionnaire. The data was systematically analyzed by Mean, Standard Deviation.

   Key findings indicated that (1) the efficiency of the database of ethnic tourism products in Chiang Khong District, Chiang Rai rated by experts was high and (2) users satisfaction towards the database of ethnic tourism products in Chiang Khong District, Chiang Rai also were very satisfied.