Factors Contributing to the Success of the 5 Star OTOP Community Enterprises in Lampang Province.

Abstract

Research on factors contributing to success of community enterprise of 5 star OTOP in Lampang province aims to 1) study the context of the implementation and management of the community enterprise 2) analysis of opinions about the factors that influence the success of the business , and 3) recommendations for the improvement and development of communities enterprise in the Lampang province to be sustainability . Data needed for the study were collected from a sample of entrepreneurs groups defined in 5 studies 144 people out of a total of 233 entrepreneurs. Using questionnaires and in-depth interviews as a tool. Data were analyzed with descriptive statistics gathered by a questionnaires on the frequency, percentage, mean, and standard deviation. The data gathered from in-depth interview by content analysis. 

        The results are summarized below

        The 5 community enterprise in Lampang province, the study determined. This includes products that have been selected as the best one tambon one product Thailand 5 star products of the year 2012 include 1) Candles in bamboo; Jirapa candle 2) Soap Bio 3) KhaotanThaweephan (Rice Cracker Products) 4) Bedspread; Chae Son refined products, and 5) Tablecloths; Nammorn products. A model implementation and management similarities are selected skilled individuals capable of creating a product and as a member to respect the president. The appointment of a person responsible for the department in the structure of management. If a member of the factors that influence the success of the implementation of most aspects of management. The second factor is marketing. The final guidelines improve and develop the business, which includes strengthened. (1) Entrepreneurs have to be honest and disciplined. (2) Action must emphasize participation and equality of all members. State agencies involved need to support continued assistance. Especially on the part of the markets and to increase the quality and variety of products. (3) And the introduction of information technology and electronic media used in the operation.